As we discussed in last week’s 5 Minute Friday post, one key aspect to successfully using analytics to drive decision making is being able to tell the story – apply important context to the results to understand what they mean.
Another key consideration is your audience. Your audience should determine what analytics to focus on and how you visualize the results.
Some key questions to consider as you think about how to engage an audience with analytics:
- How does your audience normally consume data? Do they prefer charts and graphs or just the bottom-line numbers? Are they open to a different format from what was used before?
- What questions does your audience typically ask? Do your dashboards support having quick answers or do you currently have to piece it together?
The HR team engages with a number of different audiences across an organization, each with different needs in terms of information and analytics. Here are 3 examples of how our customers are using different analytic approaches to communicate with Executives and Lines of Business, as well as prepare for those ad-hoc questions that inevitably come up in discussions.