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CBRE & People Analytics – Delivering what the Business Needs

This week, we continue our 5 Minute Friday theme of how to use HR analytics to communicate with different audiences across the business.  We chat with Méline Van Slyke, Director of Human Resources at CBRE Limited, the Canadian arm of the world’s largest commercial real estate services firm. Méline shares her story of how the HR team is focused on providing analytics to business leaders that line up with what they need to support decision making.  

For Méline and her team, being a true business partner means listening to the pain points and information needs of the business, and going to the data for insight that can guide decision making.    

1.  How has the conversation changed with your Managing Offices as you have evolved your analytics?

We started with focusing on an area we knew was top of mind for our business partners – recruitment.

In the past we had no way to track and report on our Strategic Recruitment Initiative, but today with our evolved analytics we can dig into the data and reveal important trends and gaps.

This extra visibility into our recruitment data led to a desire to see talent analytics on our existing employee base to allow us to more easily identify gaps which tie to our Strategic Recruitment Initiatives.

Our talent conversations are now supported by real data rather than ‘gut feel’.  We also have much better visibility into important comparatives, such as how different offices compare to each other and to the company overall. 

2.  You currently use dashboards as part of conversations with your leadership team at the Managing Offices. How did you decide which analytics were important to highlight on the dashboards you share?

Knowing the key conversations that the business was already having helped me decide which analytics would be most valuable.  I then reviewed with a few key stakeholders to get their input and feedback and adjusted based on that.

Given the nature of our industry, we are continually working to grow our sales base, meaning we are in constant recruitment mode.  It’s important to have analytics to develop targets and our progress towards these targets on the strategic recruitment front. Sales Producers don’t have Pay Grades or Performance Ratings so it became evident that the business needed to see analytics that layered in revenue and commission earnings on top of demographics as that is the key measure of performance in sales, so we worked with PeopleInsight to find a creative way to accomplish that need.

These were all important in deciding which analytics to highlight on the dashboards.

3.  You mentioned it was important to provide comparatives of Managing Offices to overall company analytics in your dashboards, what drove the need for side-by-side comparisons? 

The need for these dashboards was driven by the business.  When I first started discussing our talent analytics with the market leaders, I was receiving a lot of questions about how their office stacked up against the rest of the country.  For example, the leaders wanted to know how they compared in terms of:

  • ratio of support staff to sales in their office versus the national average

or

  • age group demographics in their sales teams versus the national average

or

  • how average revenue for a demographic group in their office compares to national.

These are important business questions for our market leaders, so we wanted to be able to deliver the data and insight they needed to improve their decision making.  We worked closely with PeopleInsight to create customized dashboards to address these important areas. This is an example of one of the dashboards with sample data. 

CBRE Markets 360 DB.png

Note: Data shown is sample data. 

4.  Are there any lessons learned that you could share with others on best practices for communicating with different audiences in the organization?

For the Managing Offices, our key to success has been our focus on partnering with the leaders and being driven to provide analytics and data that they want and need to see to drive their business forward.

It’s about their needs.

To get to this level of partnership, it’s important to have conversations and listen intently for pain points and key decision drivers. Armed with this information, you need to go back to the data and find ways to use analytics to support them in their decision making.

If the analytics aren’t supporting the business in their push forward, the analytics will lose value.   

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Well there you have it – another great interview with a customer who knows how to make analytics valuable within the business.   For Méline and the HR team at CBRE, being a true business partner means listening to the pain points and information needs of the business, and going to the data to provide insight to guide decision making.    A huge thank you to Méline for sharing. 

 

Topics: 5 Minute Fridays